Share This Article
A New Standard in Spirits
There’s a new name making waves in the world of bourbon, and it’s rooted in culture, craft, and legacy. Edmonds’ Honor, created under the leadership of Pronghorn, is more than a premium spirit. It’s a celebration of Black excellence in an industry long overdue for innovation and representation. Rich, smooth, and subtly infused with vanilla, Edmonds’ Honor is Pronghorn’s first product innovation, crafted by liquid curator Tracie Franklin as a tribute to Edmond Albius , the Malagasy botanist who revolutionized vanilla cultivation through hand-pollination.
Beyond the Bottle
Edmonds’ Honor isn’t just showing up on shelves, it’s showing up in culture. At New York Fashion Week, the brand made a statement with an exclusive event that blended luxury, community, and creativity, proving bourbon belongs wherever culture thrives. Backed by Pronghorn, the groundbreaking collective investing in Black-owned spirits brands, Edmonds’ Honor represents more than a drink. It’s a movement to build wealth, ownership, and influence in a multibillion-dollar industry. And this is just the beginning.
Learn More About Edmond’s Honor Here