Keke Palmer Empowers a New Generation of Natural Hair Care as Revlon’s Creme of Nature Brand Chief Officer

In a move that ignites the world of beauty and a new wave of self-expression, the talented actress, musician, podcast host and Key TV Network founder Keke Palmer has been appointed as the Chief Brand Officer for Revlon’s beloved natural hair care line, Creme of Nature. A hilariously charming and multi hyphenate Chicago native, 31-year old Palmer is the first to take on this title, bringing her unmatched talent and unapologetically bold creativity to the c-suite where her visionary input will revolutionize the brand in hopes to connect with young consumers.

As fierce as her spirit, Keke Palmer is set to redefine the beauty landscape by spearheading a transformation in messaging, packaging, and marketing strategies. Her strategic vision plans to resonate deeply with a younger generation, sparking a revolution in the way natural hair care is viewed and celebrated, empowering individuals to embrace their unique beauty with pride.

“What really stood out to me about Creme of Nature is their commitment to celebrating Black beauty. From the start, they’ve been crafting effective, high-quality products that really cater to our unique hair textures and needs,” she stated in an interview with Vibe.com 

Creme of Nature, a black founded and black-led brand based out of Chicago, believes Palmer’s new appointment can usher in a new era in the natural hair care community. With an authentic voice, embodying strength, authenticity, and innovation bringing a significant shift towards inclusivity, diversity, and representation, the mission leads to not just creating products, but a movement – one that celebrates paving the way for a future within the natural hair care industry.