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New Orleans has long been a cultural cornerstone for food, music, and nightlife, but few have reshaped its modern hospitality landscape like Larry Morrow. This MLK Weekend, the entrepreneur and founder of Morrow Hospitality is bringing together industry leaders, culture shapers, and emerging talent for the inaugural Southern Hospitality Weekend, a three-day experience designed to elevate the future of hospitality.
Taking place January 16–18 in New Orleans, Southern Hospitality Weekend is more than a series of events; it’s a platform rooted in access, ownership, and community.
Over the years, Larry Morrow has quietly built an empire that reflects both business acumen and cultural responsibility. His venues and experiences are not just destinations; they’re ecosystems that employ, inspire, and influence. That same philosophy is the foundation of Southern Hospitality Weekend: an intentional gathering designed to move the industry forward by sharing real knowledge, building meaningful relationships, and creating pathways for the next generation of hospitality leaders.
Southern Hospitality Weekend is a multi-day, industry-driven experience that blends education, networking, and culture. Created to bridge the gap between ambition and access, the weekend brings together chefs, restaurateurs, franchisees, operators, nightlife professionals, and cultural tastemakers under one roof.
Rather than focusing solely on entertainment, the weekend emphasizes conversation and connection—offering panels, workshops, and discussions centered on growth, ownership, and longevity in hospitality.
Throughout MLK Weekend, attendees can expect:
- Industry panels and workshops
- Networking opportunities with established leaders
- Cultural experiences that reflect the spirit of New Orleans
- Real conversations around scaling concepts, securing capital, and navigating the hospitality business
The experience is designed for those building brands, expanding concepts, or looking to enter the hospitality space with clarity and purpose. At its core, Southern Hospitality Weekend is about longevity. It’s about creating a space where Black entrepreneurs and creatives in hospitality can learn from one another, exchange insight, and build toward a more connected future. SOHO Weekend will feature influential voices from both business and culture, including Rick Ross and Earn Your Leisure, alongside hospitality leaders and entrepreneurs shaping the industry.
The lineup reflects the weekend’s core mission: bringing together people who understand that culture and business are deeply connected—and that success is built through collaboration and shared knowledge.
As Larry Morrow puts it, the goal is to bridge the gap—between access and opportunity, ideas and execution, culture and ownership.
For those serious about hospitality, this is a weekend designed to inform, inspire, and connect.