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As the Co-founder of Trinity Films Entertainment Group, Lazar Favors works at the intersection of creativity, culture, and community impact. His organization, Black Spirits Legacy, provides a dynamic suite of tools designed to help elevate the narratives of Black-owned spirit brands. Lazar’s leadership has championed a powerful portfolio of initiatives, including the Detroit Trinity International Film Festival, Fearless Tribe of Fanatic Filmmakers, the Detroit Black Film Festival, The Collective Studios, Black Spirits Legacy LLC, and Taste of Black Spirits.
But his journey didn’t begin with large-scale festivals or huge brand investments. It began in Detroit as a young tastemaker—crafting themed cabarets, club parties, park gatherings, and concerts that helped him get his foot in the game. Those early experience,s planning ambitious events through mostly grassroots support, planted the seeds for a lifelong dedication to building platforms, shaping experiences, and uplifting artists and entrepreneurs. His 20s, spent in artist development, further sharpened his ability to recognize talent, and create spaces where artistry and creativity thrive.
The Art of Gathering: What Inspires His Work
For Lazar, event curation is more than logistics—it’s a creative calling. He’s driven by the power of shared experiences, and the unique magic that happens when people from different walks of life gather under one roof. Whether it’s a film festival, spirits tasting, or creative workshop, he thrives on crafting environments where inspiration is sparked, conversations flow, and community bonds strengthen.
Designing an event from the ground up and involving himself in everything from choosing performers to shaping the atmosphere and building interactive moments is where Lazar feels most aligned with his purpose. Each curated detail is intentional — meant to ignite curiosity, celebrate individuality, and leave attendees with memories that linger long after the event ends.
Raising the Bar: Innovation, Intention & Representation
Lazar Favors produces events like the Taste of Black Spirits, Liquid Forum and the Detroit Black Film Festival. He often includes panel discussions featuring prominent figures such as E-40, Ronald Isley, and many others, contributing to the elevation, representation and awareness of Black-owned businesses and creators.
To raise the bar for every experience he curates, he remains laser-focused on constant improvement and innovation, while actively listening to feedback from attendees and participants in order to understand their needs and preferences. By collaborating with diverse voices and other industry experts, he ensures that each event is not only engaging but also thought-provoking. By paying close attention to every detail — from the ambiance and program flow to the selection of speakers and performers — he creates holistic experiences that resonate deeply and leave lasting impact. Additionally, Lazar strives to create inclusive spaces where all voices are heard and celebrated, enhancing the overall atmosphere and significance of every event.
Most importantly, he looks at each event is an opportunity to exceed expectations and deepen community impact.
Industry Trends He’s Watching
We asked Lazar what trends in events and immersive experiences he’s keeping a close eye on as the industry evolves. Like any successful event curator, he understands that while elevating engagement is always the goal, it’s the execution that sets experiences apart. Infusing attention-catching details like immersive visual storytelling, smart technology integration that bridges in-person energy with digital connection, and wellness-focused design that integrates mental health and holistic touchpoints can transform gatherings into more meaningful, intentional experiences.
What Makes His Sector Unique—and How He Stands Out
Lazar is a critical force within the rapidly evolving Black spirits industry, championing representation across spirits, beer, wine, and beverage categories. Through Black Spirits Legacy LLC, he has helped secure $35 million in investments for Black-owned brands in just the first five years.
By challenging tradition with modern, unconventional strategies, he creates events that celebrate Black culture, deepen public awareness, and drive both economic and cultural impact. His events blend education, storytelling, and enjoyment — turning tastings into movements, and elevating Black-owned brands onto national stages.
Why He Hosts with Eventnoire
For Lazar, Eventnoire isn’t just a platform—it’s cultural alignment in action.
Eventnoire reflects his companies’ values, mission, and purpose: to celebrate Black businesses and the Black experience — ensuring it’s represented authentically. The match is natural, intentional, and deeply rooted in a shared vision for community upliftment.
What’s Next: Growth, New Markets & Deeper Impact
The future is expansive for Lazar and his brands. Upcoming tour stops are planned for California and Virginia, where he will introduce the much-anticipated Legacy Lounge, a curated spotlight for Black-owned brands and entrepreneurs.
Additional events will continue across major Midwest and East Coast cities, delivering engaging, culturally rich experiences that honor Black entrepreneurship, amplify community voices, and create meaningful connections.
Expanding beyond live events, Lazar is also extending his vision through Drinks On Us, a new docu-series premiering Fall 2026. Lazar Favors isn’t just curating events — he’s shaping a cultural legacy.
Get exclusive access to these events, and more, when you tap in with Eventnoire and @tasteblackspirits
Stay Connected:
Email: Blackspiritslegacy@gmail.com
Instagram: @tasteblackspirits