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This September, The Bigger Picture: Black in New York XI returns as part of UNGA 80 Week with a powerful call to action: to push Black excellence in advertising, technology, and global creativity. Hosted by Black at Cannes, this flagship cultural summit will convene global leaders, changemakers, and innovators to explore how creativity, culture, and technology intersect to shape the future of global trends—especially through the lens of AI.
With expected appearances from influential voices such as Colin Kaepernick and Al Sharpton, alongside industry pioneers, this year’s event positions itself as more than a conversation—it’s a movement to amplify Black voices and ensure cultural leadership in the future of creativity.
Spotlight on Panel 2: Bright Side of Life – How Brands Foster Growth Through Culture and Creativity
Moderated by Jeffrey Osuji, CEO of Eventnoire, this panel will cover how brands are moving beyond traditional advertising to create purpose-driven impact. Titled “Bright Side of Life: How Brands Foster Growth Through Culture and Creativity,” the session will explore how storytelling, grassroots engagement, and cultural fluency can spark movements, elevate marginalized voices, and build lasting community impact.
As brands shift from transactional messaging to narratives rooted in culture and purpose, this discussion will highlight how creativity can be harnessed not just for visibility, but for growth, empowerment, and authentic connection.
Why It Matters
In a world increasingly shaped by AI, global connectivity, and shifting cultural narratives, The Bigger Picture reminds us that the role of brands and creatives extends beyond visibility—it’s about building trust, fostering belonging, and shaping movements that leave a legacy.
By pushing for authentic representation, grassroots collaboration, and purpose-driven innovation, this summit sets the stage for what’s next: a creative industry that doesn’t just follow global trends but creates them.
Event Details
Date: September 24, 2025
Panel Time: 11:00 AM
Location: New York City, UNGA 80 Edition
Final Word
The Bigger Picture: Black in New York XI is more than a series of panels—it’s a cultural blueprint for the future. By uniting thought leaders across advertising, technology, and community building, the event creates a powerful platform for shaping not just conversations, but global change.
Join the movement. Be part of the dialogue. Shape the future.